You’ve probably heard the commonsense tips and tactics: Always be closing. Don’t let them off the hook. Never take “no” for an answer. After years of success in sales, you’re everything a salesperson “should” be. You’re assertive, action-oriented, and relentless in the face of resistance. You’ve mastered the art of stuffing your personality into a persona. Never mind that it’s uncomfortable. Forget you’re always stressed. And don’t focus on the fact you don’t like who you’ve become. JUST KIDDING! Of course, this matters, because you matter.